Can you ‘spot’ the message?
On Friday the 18th November, people across the UK dressed in spots and dots to support an important cause – Children in Need, but does everyone know where the money that they donate goes?
On Christmas Day 1927 the BBC broadcasted a five-minute radio appeal for the children. Even with just a short time on air the results were exceptional, they raised £1,143 to be spilt between four remarkable children’s charities. Ever since then they have raised a phenomenal £600 million and counting, through all the fundraising events and televised appeals not everyone knows the aims that they wish to achieve and where specifically the money raised goes.
I took to the school corridors of Kesteven and Sleaford High School to see if the message of Children in Need had stayed clear to those dressing in spots and dots for the day. In general the pupils only knew was what the charities title stated ‘Children in Need’ although they didn’t quite know exactly who it was helping. With lavish televised appeals some just see it as entertainment and have lost sight on what the money raised ends up achieving.
Two Year 8 pupils from Kesteven and Sleaford High School gave me their honest opinion on what they knew, ‘ I think having fundraising events on TV helps raise awareness but you forget what you’re actually helping.’ The other explained ‘ It does help, but people don’t always know who they’re actually donating their money to.’ Two separate interviews and yet the outcome was the same, they felt glad the event took place but they wished that the positive changes that the money donated makes could be more visible.
Children in Need have a vision that every child should be happy, safe and loved. They are constantly looking for donations to help disadvantaged children and young people across the UK. Remember every penny counts, ‘show your spots, lets raise lots.’
By Lucy, Year 8, Kesteven and Sleaford High School.
You can visit http://www.bbc.co.uk/pudsey/ to learn more about the work Children in Need do and the struggle many face.