Autonomous Sensory Meridian Response Videos

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If you have Instagram, you will notice the high amount of accounts and posts in your ‘explore feed’ showing videos of paint and slime. The recent explosion of desire to see more of these ASMR videos (Autonomous Sensory Meridian Response) results in accounts like @freshmilhk posting people poking a slimy mixtures and gooey substances But what started this and why didn’t it happen sooner?


Some of the bath fizzes that people are keen to see in action for some reason!?

There has always been a big love for all things squidgy and liquid like; especially if it is multi coloured and foamy. However, there are recent videos on social media with over 400,000 views of just someone poking a gooey slime as it makes satisfying noises. There are many recipes for these online, especially on Pinterest. In the comments, there will be many people asking how to make it? or where to buy it? Many account owners could easily have themselves summer jobs from just mixing borax, Elmer’s glue and food colouring. The concept of ASMR started off many years ago with RR Cherrie Pie (2007) posting videos of tiny ‘collectables’, and gaining over 100 millions views for their videos.

Another field for satisfying videos is Bath Bombs. Lush products (like shower jellies, bath soaps and fizzers) are dropped in a bath, then edited and uploaded. The different colours, textures of glitter and foamy bubbles attract many viewers, and accounts gain many followers for this. Lush has experienced a surge of customers lately, using the advertisement method of ‘word to mouth’, especially on social media. 

Lastly, there are videos of paint. As odd as it seems, many people have recently taken to paint-mixing pictures and videos, as the vivid colours are twirled around with a spatula. Also, there are videos of paint factories, where brightly pigmented paints are scooped from a roller. These are gaining in popularity as well. YouTube never fails to amaze me but the viewing habits of its users do! 

Aerisha, Yr 9

Boston High School Newsroom