Christmas, John Lewis – cue the advert

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As we all know, John Lewis is quite famous for their very touching Christmas adverts that are released every year. This year they have done it again.


The woodland animals that get to #BounceBounce in the new advert

The famous department store has been releasing the tear jerkers since 2007 and this year is no different. The advert tells the story of a dedicated Dad building a trampoline in the garden, which is covered in snow, for his little girl on Christmas Eve. However, when night falls, animals start to invade the garden. Within the advert, you see two foxes come out of the bushes, climb onto the trampoline and start jumping. Then you soon see a badger joining in – and a hedgehog – and a squirrel! Yet whilst they jump, you see an adorable little boxer, stuck inside watching the animals through a window having fun on the trampoline. When the little girl wakes up on Christmas morning, she is very pleased to find a trampoline in the back garden – she is so excited she starts running towards it! Cue Buster the Boxer or #BustertheBoxer if you keep up to date with Twitter, for you then see the dog over-taking the little girl and diving onto the trampoline. It’s like his Christmas wish has come true.

Embargoed to 0001 Thursday November 6 Undated handout image issued by John Lewis of a scene from the retailers much anticipated Christmas campaign, this year it tells the story of the friendship between Sam (left) and Monty the penguin. PRESS ASSOCIATION Photo. Issue date: Thursday November 6, 2014. See PA story CONSUMER JohnLewis. Photo credit should read: John Lewis/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

The success of 2014’s advert featuring a penguin has been replicated with Buster the Dog

Whilst the advert is playing, you hear the song ‘One Day I’ll fly away’ which was originally released by Randy Crawford in 1980. Personally, I think this song gives the ad a heart-warming touch. Here’s what some people had to say about the advert, “It was truly beautiful. I loved the way it represented family.” ~Mimi – Year 8.

“It was such a cute advert but I think they have done better adverts in the past. For example, the 2013 advert (the bear and the hare) was much better in my opinion.” ~Meavh – Year 9.

Let’s hope that in the future, John Lewis continues to give us such beautiful adverts. To keep up with all the latest comments and reaction to the new advert search on Twitter for #BustertheDog or #BounceBounce

Asher – Year 8 – NK Newsroom

7 Responses to Christmas, John Lewis – cue the advert

  1. Luke November 16, 2016 at 2:44 pm

    Great article, I love all of the John Lewis adverts and I think you have done a good job writing this.

  2. Charlie November 16, 2016 at 2:48 pm

    Great article! Whist watching TV last night, I couldn’t help but rewind this advert about 5 times, it’s my favourite advert ever!

  3. Louie November 16, 2016 at 5:06 pm

    Nice article. I love the new John Lewis advert! It is so warm and touching. Well Done !!!

  4. Charlotte November 22, 2016 at 9:21 am

    Great article Asher. I love that advert because it shows a fox and a badger getting along.

  5. maddie k November 22, 2016 at 2:13 pm

    Well Done! John Lewis always seem to have a beautiful advert!

  6. Lola November 23, 2016 at 1:59 pm

    Good article, very good sentence structure! I love John Lewis adverts, they always seem to have the good ones that make you want to buy things from there.

  7. Athena November 23, 2016 at 2:02 pm

    Excellent article! I love all the John Lewis adverts they always go over the top at Christmas times and I love the #BustertheBoxer!