The case of the shrinking chocolate bar

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t1The latest Toblerone chocolate bars have now got huge gaps between the triangles.

Toblerone factories have made the decision to put spaces between the triangles to reduce the weight of these popular chocolate bars. The fans of the confectionary are disappointed and say they do mind the gap there.

However, some people say that the spaces don’t effect the chocolate bar, all they care about how it tastes! Many people are asking, “Why the gaps?” Well, the gaps are there to lower the amount of chocolate in them, so the 400g bar is now 360g and the 170g is now 150g, but strangely enough the size of the packaging has not changed.

Have they made the right decision though? People are saying: “Why put the spaces in, they could have just shortened the bar!” Consumers are complaining that they now look ‘stupid’ and look ‘dreadful’.

Some say that it doesn’t affect the chocolate bars and that they taste the same, so it doesn’t matter – although it should be pointed out the company hasn’t lowered the price of the bars.

Mondelez, the Swiss production company said the move was down to a rise in the cost of ingredients. The official Toblerone Facebook page claims the company had to make a decision between changing the look of the bars or raising the price. They were anxious to stress ‘there has been no compromise on taste, our famous Swiss quality or our Toblerone recipe’.

Most people interviewed by the BBC said they didn’t even notice and they wouldn’t have noticed still if they hadn’t said! Some chocoholics are even saying that it was a good idea to space them out because it is now easier to break the pieces off.

Maybe the new sized bar is down to ‘shrinkflation’.


Athena, Year 6

Burgh School

4 Responses to The case of the shrinking chocolate bar

  1. admin November 23, 2016 at 6:38 pm

    An interesting article, Athena. My wife always makes me buy those jumbo-sized ones you get at foreign airports. I shudder to think how much those will now cost!

    YJA Co-editor

  2. admin November 23, 2016 at 7:21 pm

    Reductions in the size of choc bars is nothing new. Check this out:


  3. charlie November 24, 2016 at 1:58 pm

    Amazing article Athena, I never get those big Toblerones because they are huge. I am scared to think how much they are going to cost now!

  4. Emily D November 24, 2016 at 2:33 pm

    Not fair! I love Toblerones, why on earth would they do this? I just don’t get it!