Will pink and blue affect what jobs children have in the future?
According to the Institution of Engineering and Technology (IET), we should rethink choosing pink gifts for girls and blue gifts for boys. They say that 89% of girls’ toys are pink and only a small number are focused on science, technology, engineering and maths (STEM subjects), therefore reinforcing stereotypes.
By steering young children away from certain toys, “we’re cutting down the options for girls, and we’re cutting down the options for parents,” says IET’s Alison Carr.
Many people think it’s such a shame that shopping retailers like WH Smith are selling toys that have different gender, and therefore suggest children should have that specific type of toy. Girls’ toys are assumed to be dolls and dressing-up, however boys are cars and construction games.
One Year 6 pupil, echoing the feelings of others, commented: “I think that children can make their own decision on what toy they play with.”
The Internet has helped fuel the trend, with Amazon and Google being worst culprits for promoting pink toys for girls and this really frustrates Alison Carr. “Parents need to think outside the pink and blue boxes and look at the availability of all toys, beyond what is in the boys’ and girls’ sections of the shop or website,” she says.
Heighington Millfield Primary Academy