Coca-Cola Truck Triggers Sugar Debate

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It’s December, we’ve all got the festive feeling already, you know what’s coming ……. the Coca-Cola Truck! Yay!

Its road to Christmas started in November when it rolled into Glasgow and since then it’s stopped at Newcastle, Swansea, Bristol, Leeds and on the 8th December Nottingham’s Victoria Retail Park welcomes the famous red juggernaut. In all, it will make 42 stops nationwide during the festive season – before making its final stop in Lakeside, Essex, on 17 December.

Here are some truck facts:

  • It’s has made 397 stops since 2011.
  • The famous vehicle is 4.1 metres high and weighs 13 tonnes.
  • 372 bulbs illuminate it.
  • The truck has travelled more than 730,000 miles – the equivalent to 29 times around the world!
  • ‘The Holidays Are Coming’ advert is 22 years old this year!

However, not everyone is thrilled. The Guardian reports: “The NHS’s public health boss is urging local councils and shopping centres to ban visits from Coca-Cola’s promotional Christmas trucks because of sugar’s key role in rotting children’s teeth and making them fat.”

A spokesperson for Coca-Cola was quick to respond by saying:“The Coca-Cola Christmas truck tour is a one-off, annual event where we offer people a choice of 150ml samples of Coca-Cola Classic, Coca-Cola Zero Sugar or Diet Coke, so two of the three options are no sugar drinks. This is also reflected in the take-up of samples on the truck tour, with on average over 70% of what we sample being a zero-sugar option.”

Its website boasts proudly: “Over the last seven years, the ever-popular truck tour has seen thousands of Christmas fans visit the famous vehicle, generating over 50,000 festive photos. It has travelled over 730,000 miles – the equivalent of 29 times around the world – twinkling its 8,772 fairy lights and playing the iconic ‘Holidays are Coming’ jingle.”


Erin, Year 6

Burgh School

6 Responses to Coca-Cola Truck Triggers Sugar Debate

  1. Freya December 2, 2017 at 8:55 pm

    I can’t wait to here more about the coca-cola truck and actually forgot about it until I read your fascinating article! Keep up the great work Erin!

  2. admin December 3, 2017 at 8:15 am

    A good seasonal topic to write about, Erin. I remember being surprised at the excitement it created when it called in at Lincoln a few years ago.

    I’m glad the dangers of sugary drinks are highlighted in your article and particularly like the use of quotes that add authority to your article.

    YJA Editor

  3. Erin December 3, 2017 at 2:08 pm

    Thank you

  4. Eryn December 7, 2017 at 7:46 am

    Great article Erin! I never thought about all the sugar!

  5. Alisha December 13, 2017 at 11:07 am

    Thanks Erin, now I know more about trucks. Such a fascinating article.

  6. Kavya December 13, 2017 at 2:08 pm

    Cool article, I might be acting like a silly person
    but I had no clue there was a Coca-Cola truck.